Public initiative to promote flamenco in international festivals
Thirty-something Andalusian flamenco enterprises seek to promote their shows before the organizers of eleven international festivals in a mission organized by the ‘Junta de Andalucía’
The Junta de Andalucía’s Council of the Presidency, Public Administration and Interior, through Extenda – Andalusian Agency for Overseas Promotion, in collaboration with the el Instituto Andaluz de Flamenco, part of the Andalusian Agency of Cultural Institutions of the Council of Culture and Heritage, has launched a mission uniting thirty-something Andalusian flamenco enterprises with the organizers of eleven international festivals with the goal of promoting their shows.
Thanks to this project, the thirty Andalusian companies were able to present their proposals for stage productions before eleven people responsible for programming and directing international flamenco festivals from nine countries offering business opportunities in this sector — United Arab Emirates, Morocco, Vietnam, Portugal, Norway, Holland, France, Poland and Luxemburg — with the goal of facilitating agreements.
The mission has consisted of an exhibition of showcases by the Andalusian companies — fragments of live shows of about 15 minutes each— at Seville’s Teatro Central. Besides, a full agenda of bilateral meetings with the international representatives has been agreed.
«Flamenco is one of Andalusia’s hallmarks and a powerful industry of cultural creativity», stated Arturo Bernal, Extenda’s advising delegate. «We must continue to support those initiatives which are yet another proof of the existing synergies among all departments of the Junta de Andalucía that carry forward projects which benefit the Andalusian productive, social and cultural sectors», stated Almudena Bocanegra, manager of the Andalusian Agency of Cultural Institutions.
Twenty companies of Seville took part in this mission: A Negro Producciones, Accademia del Piacere, Artemovimiento, Aurflamenco, Bujío de Ideas, Compañía Gabriel Aragú, D.O. Territorio Flamenco, En lugar de creación, Enflamenco Producciones, Flamenco Agency, Flamencos por el mundo, Fundación Cristina Heeren, Gestora de Nuevos Proyectos Culturales, Gnp Producciones, Green Cow Music, Naranjo Producciones, Saradezza Producciones, Anabel Veloso Company, Compañía Eduardo Guerrero and Sarao Films.
Likewise, this meeting was attended by three companies from Granada (Alfredo Tejada, Cal Producciones and Cristina Aguilera); two from Almería (Flamenco For You e Interestelab); two from Cádiz (Compañía Diego Valdivia and La Botica Flamenca); two from Málaga (Zoo Music Management and La Milonga Flamenca); and one from Córdoba (Argot Flamenco).
The international delegation was formed by representatives of nine countries. Specifically, representatives of two festivals in Holland (Festival Flama and Van Baasmank), two in France (Festival D’Èté and Festival Flamenco de Tolouse); one in the United Arab Emirates (Real Music); one in Morocco (Asociación Voces de Mujeres); one in Vietnam (Vietnam National Opera and Ballet); one in Portugal (Flamenco Atlántico); one in Norway (Oslo International Flamenco Festival); and one in Poland (Arte Flamenco).
This mission is part of the 2019 Plan of Action for the Internationalization of Andalusian Cultural Industries, designed by Extenda in collaboration with the Andalusian Agency of Cultural Institutions. Such planning has been undertaken by Extenda since 2013 for different areas of the culture industry (flamenco, publishing, entertainment arts, audiovisual) and includes over a hundred activities each year.
Due to the importance of flamenco in Andalusia, Extenda manages a portfolio of specific actions for the international promotion of all the industry around it, from flamenco shows to fashion design. Among these actions, we can highlight the promotion of Andalusian companies in flamenco festivals of Europe and America, the Andalusian participation in festivals of scenic arts such as Womex and APAP Nueva York or the mission that Extenda organizes every year in SIMOF for the promotion of flamenco fashion.
Photo: Extenda website