Seville, flamenco and commercialism
I watched that girl’s performance and it was embarrassing to witness such a bad and tasteless choreography, trying to pass something so plastic and fake as flamenco. In Seville, no less, which is teeming with true artists
Can you imagine if Seville, one of the cradles of flamenco, would take advantage of a great musical event like the one that took place Sunday night — the 2019 MTV Europe Music Awards — to promote true flamenco and not some monstrosity? No, you can’t imagine. Today there are great stars of flamenco and copla congratulating that singer from Barcelona for her performance at the FIBES Conference Center with an astonishing amount of adulation, with hopes of being called by that artist for some show collaboration in the future, I suppose.
These are the same artists who then grumble about how badly neglected traditional cante is, revealing their great hypocrisy. I watched that girl’s performance and it was embarrassing to witness such a bad and tasteless choreography, trying to pass something so plastic and fake as flamenco. In Seville, no less, which is teeming with true artists. Back to imagining things, can you imagine if this would have taken place in Barcelona and Esperanza Fernández or Isabel Bayón had performed?
«We have great young artists here in our own land, but then we go nuts for whatever comes from elsewhere wrapped in nothing but commercialism»
I’m baffled when renowned flamencologists insist on how important it is that the ‘flamenco’ lie of this singer from Barcelona be watched by more than five hundred million people around the world. “Perhaps a new Tomás Pavón will come out of this”, said Faustino Núñez. No master, no new Tomás will come out of this, and there’s no need for it anyway, because the great Tomás is already renowned all over the world. Just among a minority, it’s true, but renowned, nonetheless. Yet, that other girl is just show business, not art, and we should care about art, not showbiz. Flamenco art, I mean, which is what concerns us.
Since she claims to be flamenca, Rosalía at least could take advantage of these opportunities to do something more flamenco, instead of giving us so much rubbish, no matter how much praise she gets from flamenco masters, although not all of them. It’s always the same story. We have great young artists here in our own land, but then we go nuts for whatever comes from elsewhere wrapped in nothing but commercialism.
Photo: MTV EMA Sevilla 2019